SELECTED WORKS

This page is a COLLECTION of various projects THAT INCLUDE OWNED-BRAND & CLIENT-BASED WORK

product design and development • creative project management • print • packaging DEVELOPMENT 
trade show boothS • MErchandising • design projects
This is a group of poses for a puppy character, designed for a Petco Dollar Deals program. The dog, from left to right is crouched in a puppy-play pose, in a bathtub with bubbles, holding a bunny slipper with slobber, on its back with paws up, and in a three-quarter standing pose.
My contributions TO THE PROJECTS BELOW include:
• Original Concept / Ideation
• Market Research
• product development
• Toy Design
• Logo Design
• packaging design
• Graphic design
• Illustration - Digital and analog
• Style Guide development
• product design
• hand drawn Sculpt design
• graphic design
• vendor management
• Spatial design
• p.o.p. / booth design
• plush design
• Sourcing
• character design
• assortment creation
• customer service
Mug Packaging Design
Mug Packaging Design
Kentucky Derby Official Glass Design and Packaging
Kentucky Derby Official Glass Design and Packaging
Official glass for Kentucky Oaks 'Oaks Lily' Drink
Official glass for Kentucky Oaks 'Oaks Lily' Drink
Kentucky Derby Official Glass Design and Packaging
Kentucky Derby Official Glass Design and Packaging
Glassware packaging design for PGA event glasses
Glassware packaging design for PGA event glasses
Petco Dollar Deals Character and Product Development
Petco Dollar Deals Character and Product Development
Petco Character Design Mini Style Guide
Petco Character Design Mini Style Guide
Petco Dollar Deals summer program featuring a puppy character design
Petco Dollar Deals summer program featuring a puppy character design
Petco sticker sheet created from character and style guide design development
Petco sticker sheet created from character and style guide design development
Deconstruction of ZN Animation logo to produce activewear
Deconstruction of ZN Animation logo to produce activewear
ZN Animation Convention Show Booth Design - Licensing Show Las Vegas
ZN Animation Convention Show Booth Design - Licensing Show Las Vegas
ZN Animation Yoyo Character Store Product Layout Concept
ZN Animation Yoyo Character Store Product Layout Concept
ZN Animation Foam Chinese Weapon Assortment
ZN Animation Foam Chinese Weapon Assortment
Mary Poppins Dishware Concept with Original Graphics
Mary Poppins Dishware Concept with Original Graphics
Disney Consumer Products style guide used for dishware concept
Disney Consumer Products style guide used for dishware concept
Dishware concept developed from style guide
Dishware concept developed from style guide
Original silverware concept with Disney Monorail Theme
Original silverware concept with Disney Monorail Theme
Monorail themed mug design
Monorail themed mug design
Hand illustrated rendering of monorail salt and pepper shaker concept
Hand illustrated rendering of monorail salt and pepper shaker concept
Concept for monorail plate design
Concept for monorail plate design
Harmony Kingdom Co-Branded Sculpt Figurine
Harmony Kingdom Co-Branded Sculpt Figurine
Lid of figurine designed for Harmony Kingdom
Lid of figurine designed for Harmony Kingdom
Interior of Harmony Kingdom sculpt, showing added detail and extending the story. See a Donald's nephew and a chipmunk raiding the picnic basket under the table.
Interior of Harmony Kingdom sculpt, showing added detail and extending the story. See a Donald's nephew and a chipmunk raiding the picnic basket under the table.
Side view of the Disney picnic figurine pieces made by Harmony Kingdom
Side view of the Disney picnic figurine pieces made by Harmony Kingdom
Special event character poster illustration
Special event character poster illustration
Layout designed for World of Disney New York City window display
Layout designed for World of Disney New York City window display
Character plush toy designs
Character plush toy designs
Gingerbread Cookie Characters on Baking Trays Pin Set with Bakery Window Packaging
Gingerbread Cookie Characters on Baking Trays Pin Set with Bakery Window Packaging
Disneyana Welcome Gift Figurine of Grandma Duck Welcoming Mickey Mouse.
Disneyana Welcome Gift Figurine of Grandma Duck Welcoming Mickey Mouse.
Overhead of Disneyana Welcome Gift that includes 3-dimensional suitcase pin
Overhead of Disneyana Welcome Gift that includes 3-dimensional suitcase pin
Disneyana Welcome Gift leather-clad suitcase pin opens to reveal a stow-away Pluto from the short 'Mr. Mouse Takes a Trip'
Disneyana Welcome Gift leather-clad suitcase pin opens to reveal a stow-away Pluto from the short 'Mr. Mouse Takes a Trip'
Electroluminescent [el] light-up hat Assortment 

This was my first project in product development. I wore all hats for this Light-Up Hat Assortment sold into Disney parks and resorts. From conceptualizing the design to vendor management, budget control, testing oversight, final artwork production, and logistics coordination for delivery to Disney Parks and Resorts merchandise distribution centers, I managed the entire project life cycle.
This collection of children's baseball caps elevates the traditional light-up patch concept, like those sold at kiosks and tourist destinations. These hats incorporate additional elements like printing, embroidery, sewn-on embellishments, and a light-up sequence to tell a story. Each hat employs a unique method of turning the patch on and off via a button hidden in the bill of the hat.
EL Hat development Project OWNERSHIP, tasks, and responsibilities:
• creative project management
• Original Concept / Ideation
• assortment creation
• product design
• product development
• Asset management
• budgeting
• Pricing
• creative direction
• story development
• Digital and Hand Illustration
• graphic design
• production art
• Vendor sourcing
• Vendor relations
• CLient relations
PILLER Modular vitamin and supplement dispenser system PROTOTYPE DEVELOPMENT
This short video demonstrates a late-stage prototype of a modular pill dispenser concept, developed based on user research focusing on medication adherence and ease of use. Each unit holds an average-sized bottle of supplement pills.
The dispenser comprises four main components: Lid, Door, Base, and Body. The modular design allows units to stack securely and connect side-by-side for flexible organization. The door opens downward for easy access, considering users with dexterity challenges.
I concepted, designed, and collaborated with an engineer and factory to develop this project. The design evolved from a larger, bulkier prototype with more parts. This final version utilized lean design principles, minimizing components while considering manufacturing constraints.
While this concept was designed as generic dispensers for users to add their own vitamins and supplements, several years later, in 2023, CVS Pharmacy released a similar concept of connecting dispensers for prepackaged pills, called CVS Health QuickServe Vitamin Dispensing System.

Additional Case Studies

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