PROJECT OVERVIEW
The HangArounds project involved the development of customizable round canvas wall decor targeted at the niche market of man caves and game rooms. The concept aimed to bring modularity and personalization into wall decor by offering a series of pool ball-themed canvases as an initial Minimum Viable Product (MVP). The goal was to test the market's interest in modular, customizable prints that appeal to hobbyist decorators and fans of unique home environments.
CHALLENGES
One of the key challenges was balancing the costs of production while ensuring the product offered a premium feel that could accommodate modular layouts. Additionally, engaging with diverse online communities in a way that felt organic posed difficulties, especially in navigating the nuances of different social media platforms like Reddit.
Short video prepared for social media to inidcate the modular and dimensional nature of the pool ball prints.
MY Role
• Led original concept ideation and visual design for the customizable canvas prints.
• Conducted extensive market research using netnography to identify the man cave and game room niche as the initial target market.
• Managed vendor sourcing, logistics, and packaging design to ensure lean and cost-effective shipping.
• Oversaw all aspects of creative project management, including marketing efforts across social media and marketplace advertisement.
SOLUTION
• Developed a modular design that allowed canvases to be arranged in customizable layouts, using spacer blocks to create a three-dimensional effect.
• Implemented lean shipping designs where canvases nested inside one another, minimizing shipping costs.
• Launched targeted ads on Facebook and interacted with communities on platforms like Twitter and Reddit to build brand awareness and drive traffic to the e-commerce store.
RESULTS
• Successfully launched the MVP, receiving positive feedback from the target market.
• Optimized marketing strategies based on platform-specific user behaviors, learning to engage with Reddit communities in a non-promotional manner.
• Reduced shipping costs and maintained production efficiency by blending materials and utilizing modular design principles.
line extensions
Line extensions were planned for additional rooms in the home, such as kids rooms or even kitchens. Themes were to be based on current trends, such as an Evil Eye motif, planets, buttons, and various other round themes.
KEY TAKEAWAYS
• Understanding the nuances of different social media platforms is critical for effective digital marketing.
• Modular and customizable designs offer unique selling points in niche markets but require careful cost balancing to maintain profitability.
• Lean shipping designs and material cost blending can help control expenses in product development.
