I'm Jeff Ebersohl. Thanks for visiting.
See My Work
I’m a versatile product management and creative strategy leader with over 20 years of hands-on experience turning innovative ideas into reality. I specialize in blending creativity with strategic insights, using user-centric design and storytelling to craft market-ready products that delight customers and achieve lasting market success.
As the founder of ReThinc Creative Consulting, I’ve led cross-functional teams in the development of breakthrough products while fostering high-profile client relationships. My work with Disney, for instance, revolutionized their collectible pin market, leading to a 10x growth in sales—from $5 million to $50 million over five years.
With a Master’s in Product Design and Development Management from Northwestern University, I combine whole-brain design thinking with business acumen, allowing me to navigate seamlessly between creative design, product management, and strategic leadership roles. Whether developing custom products, improving operational processes, or leading teams through complex challenges, I excel at adapting to diverse environments and driving success.
Explore my portfolio to discover how I can bring innovation, leadership, and strategic thinking to your next project.
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SWATCHPHORIA

An easy swatch maker and color management plugin for Adobe Illustrator

In this project, I utilized agile development and market research to create Swatchphoria, an Adobe Illustrator plugin enhancing design workflows. This innovative tool optimized digital asset management, improving efficiency and user satisfaction across the design community. Learn More
HANGAROUNDS

I pioneered and led the development of HangArounds, a disruptive modular wall decor system. Orchestrating all phases from ideation to market launch, I drove product vision, strategy, and marketing initiatives. Demonstrating exceptional project management and creative leadership, I successfully launched HangArounds, generating significant market interest and laying the foundation for future growth. Learn More

A sleek, modern white loveseat sits on top of a wooden floor in front of a white wall. Above the couch is the logo for HangArounds, which is fashioned to look like a layout of the actual product. The logo is a word mark which is in front of six circles, each a different size and color, and some overlapping each other.
Word mark logo and image of the Edge Desk. The desk and the logo appear to be in a room, near the corner with shadows of the desk and the chair in front on the left side of the image, indicating two windows on the wall which is out of scene on the right of the desk. On top of the desk is a computer and some books and other items above on shelving within the desk's modular slots.
THE EDGE DESK

My team and I conceptualized and developed the Edge Desk, focusing on ergonomic design and user experience. We implemented lean manufacturing techniques to create a versatile, space-saving desk solution, successfully bringing it to market and meeting customer needs for flexible workspace solutions. Learn More
REFILLABLE DRY ERASE MARKERS

I conceptualized and developed ReThinc Refillable Markers through in-depth user research and lean development. By maximizing marker lifespan and reducing costs, we created a sustainable product that delivers exceptional quality and performance. Innovative design and a strong commitment to sustainability drove market appeal. Learn More
Three dry erase markers with their caps off with three ink cartridge refills matching the colors of the pens: black, blue, and red. All lying at a 30 degree angle atop a white background with red marker ink lines drawn from the bottom right corner and fanning-out to the top and left sides of the image.
Disney's Quasimodo character pin. The character is nesting a blue bird in his hands, both looking at each other. This is a two-layer pin, where the character layer is sitting on top of the bottom layer which is fashioned to look like a stained glass window, where the stained glass sections are filled with individual colors of yellow, green, blue, and orange translucent fills, mimicking an actual stained glass window. The pin sits atop a burnt orange background of three different values, light, medium, and dark arranged to have a swoosh-like feel from left to right..
INNOVATING COLLECTIBLE PINS

I introduced embellishment innovation to Disney collectible pin designs. My collaboration with product development and sourcing ensured feasibility and cost-effectiveness, ultimately contributing to category growth and a tenfold increase in sales over five years. Learn More
SOUVENIR CONSUMABLES PACKAGING
I led the development of multiple design refreshes, creating up to 24 captivating illustrations per project for Disney Parks and Resorts Food & Beverage. We implemented a storytelling approach to transform guest experiences into tangible keepsakes that resulted in significant revenue for the client.  Learn More
Illustration of Mickey Mouse, Minnie Mouse, Goofy, Donald, and Pluto on the Toy Story Midway Mania ride. The scene is frenetic with the characters sit inside two different ride vehicles, as if the vehicles are moving, while the characters play a ring toss game. Colorful rings are flying through the air in the air in the foreground, as if coming from Mickey's shooter cannon. Across the top of the image is a string of old fashioned, multi-colored holiday lights, strung across in two swaths as if tacked up in the middle. In the background is a game scene from the ride depicting a farm scene with a flat graphic of a cartoon pig with a 100 point prize circle in which to aim your a cannon. The pig sits in front of a large cartoon barn.
Four male garments, two zip-up hoodies, a zip-up fleece, and a pullover. All items have a futuristic Animate theme based on the ZN Animation Studios logo.
A COLLECTION OF SELECTED WORKS​​​​​​​
This collection showcases execution and leadership of diverse projects, including product design, packaging development, and trade show booth designs. Contributions include original concept ideation, market research, product development, logo and graphic design, illustration, vendor management, and spatial design. Notable projects feature work for Petco, Kentucky Derby, PGA, ZN Animation, and Disney Consumer Products, highlighting a broad range of skills from character design to innovative product solutions.  Learn More
Experience in Diverse Roles:
Extensive experience in product design, development, and creative strategy, consistently driving innovation and market success across various industries.
Proven Track Record of Innovation: 
A proven track record of pioneering groundbreaking products, such as the Swatchphoria plugin for Adobe Illustrator, which streamlined creative workflows, and developing sustainable packaging solutions that align with evolving consumer demands.
Expertise in Complex Project Management: 
Expertise in leading cross-functional teams through the entire product lifecycle, from concept to commercialization, while managing budgets, logistics, and strategic alignment with market goals.
Strategic Budget and Financial Oversight: 
Skilled in balancing creativity with financial discipline, ensuring that innovative solutions are not only market-ready but also fiscally sound and aligned with long-term business objectives.
User-Centric Design and Storytelling: 
Leveraged deep user insights and compelling narratives to design products that resonate with users, enhance customer satisfaction, and foster brand loyalty.
Involvement in Licensed and Branded Projects:
Played a key role in delivering innovative products for projects that utilized licenses from major brands such as HBO and the Kentucky Derby, ensuring alignment with brand standards and market expectations.
Adaptability and Mastery of Unfamiliar Tasks: 
Demonstrated a strong ability to take on unfamiliar tasks and navigate new categories, applying strategic thinking and creative problem-solving to achieve successful outcomes in diverse and challenging environments.
"Jeff has more direct experience in developing business strategy than most product developers. Starting his own business gave him a breadth of skills in vendor sourcing, bid pack development, and presentations. His ability to balance creativity and execution is exceptional."
- Terry, Former Director, Walt Disney Company
Jeff brings a positive attitude, focus, and dedication to the team. His work ethic and attention to detail ensure project success. He is highly recommended for any future opportunities."
- Alex, Sr. Product Manager, John B. Sanfilippo & Son, Inc.
"Jeff excels in creative problem-solving, marketplace knowledge, and explaining complex topics. His willingness to help and extensive background make him an excellent addition to any team."
- Ric, Project Manager, John B. Sanfilippo & Son, Inc.
"Your pins are creative, innovative, and really changed the game for a collector like me…every pin that I’ve seen of yours, I must have!" 
- A Surprise, Touching Private Message on LinkedIn from a Collector
Received out of the blue in June 2024
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